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印度手机厂商当自强

来源: 南方日报网络版     时间: 2020年01月21日 13:23:53
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(原)(标)(题)(:印)(度)(手)(机)(厂)(商)(当)(自)(强)(
近)(日)(有)(外)(媒)(报)(道)(,在)(被)(“财)(大)(气)(粗)(”的)(中)(国)(竞)(争)(对)(手)(抢)(走)(大)(块)(市)(场)(份)(额)(后)(,印)(度)(智)(能)(手)(机)(制)(造)(商)(正)(寻)(求)(印)(度)(政)(府)(的)(帮)(助)(。
以)(销)(量)(计)(算)(排)(名)(印)(度)(第)(二)(大)(智)(能)(手)(机)(品)(牌)(IntexTechnologies的)(创)(始)(人)(纳)(伦)(德)(拉)("班)(萨)(尔)(对)(媒)(体)(表)(示)(,每)(个)(孩)(子)(都)(需)(要)(他)(们)(的)(父)(母)(扶)(一)(把)(。Micromax首)(席)(营)(销)(官)(沙)(巴)(吉)(特)("森)(甚)(至)(认)(为)(,印)(度)(政)(府)(应)(通)(过)(对)(进)(口)(智)(能)(手)(机)(和)(零)(部)(件)(征)(收)(高)(额)(关)(税)(来)(“缩)(小)(印)(度)(生)(态)(系)(统)(与)(中)(国)(生)(态)(系)(统)(之)(间)(的)(差)(距)(”。
可)(以)(看)(到)(,印)(度)(厂)(商)(“反)(弹)(”的)(背)(后)(是)(去)(年)(市)(场)(份)(额)(上)(的)(节)(节)(败)(退)(,在)(CounterpointResearch的)(数)(据)(中)(,2016年)(最)(后)(一)(季)(度)(,中)(国)(智)(能)(手)(机)(制)(造)(商)(在)(印)(度)(的)(市)(场)(份)(额)(已)(从)(一)(年)(前)(的)(14%上)(升)(至)(46%。同)(一)(时)(期)(内)(,印)(度)(品)(牌)(的)(市)(场)(份)(额)(从)(54%滑)(落)(至)(20%。
但)(从)(现)(状)(分)(析)(来)(看)(,来)(自)(于)(中)(国)(厂)(商)(的)(竞)(争)(不)(应)(该)(成)(为)(印)(度)(厂)(商)(市)(场)(失)(落)(的)(理)(由)(。
中)(国)(厂)(商)(进)(入)(印)(度)(市)(场)(要)(追)(溯)(到)(山)(寨)(时)(期)(,那)(时)(候)(中)(国)(厂)(商)(多)(以)(白)(牌)(和)(ODM为)(主)(,手)(机)(的)(销)(售)(价)(格)(也)(只)(在)(30美)(元)(到)(40美)(元)(之)(间)(。依)(靠)(着)(深)(圳)(的)(配)(套)(能)(力)(,那)(时)(候)(中)(国)(的)(手)(机)(厂)(商)(甚)(至)(在)(印)(度)(市)(场)(上)(打)(败)(了)(诺)(基)(亚)(,并)(且)(为)(印)(度)(本)(土)(品)(牌)(的)(崛)(起)(提)(供)(了)(土)(壤)(。
如)(Micromax,这)(个)(曾)(经)(的)(印)(度)(本)(土)(第)(一)(大)(品)(牌)(与)(深)(圳)(就)(有)(着)(不)(可)(切)(断)(的)(关)(系)(,从)(金)(立)(到)(闻)(泰)(,再)(到)(中)(兴)(下)(面)(的)(兴)(飞)(公)(司)(,目)(前)(的)(Micromax依)(然)(在)(和)(中)(国)(公)(司)(合)(作)(生)(产)(手)(机)(。而)(印)(度)(本)(土)(另)(外)(一)(些)(手)(机)(厂)(商)(Intex、Lava和)(Karbonn等)(基)(本)(仍)(是)(走)(中)(低)(端)(品)(牌)(路)(线)(,并)(且)(找)(中)(资)(合)(作)(。
可)(以)(说)(,印)(度)(时)(本)(土)(手)(机)(厂)(商)(身)(上)(有)(着)(“中)(国)(制)(造)(”的)(血)(液)(,且)(中)(国)(手)(机)(厂)(商)(已)(经)(深)(度)(侵)(入)(当)(地)(制)(造)(业)(。而)(用)(Counterpoint分)(析)(师)(尼)(尔)("沙)(阿)(的)(话)(来)(说)(,(向)(政)(府)(求)(救)()事)(实)(上)(是)(印)(度)(品)(牌)(正)(在)(搬)(起)(石)(头)(砸)(自)(己)(的)(脚)(。
他)(预)(计)(,中)(国)(企)(业)(在)(印)(度)(组)(成)(的)(手)(机)(数)(量)(与)(印)(度)(本)(土)(品)(牌)(组)(装)(生)(产)(的)(手)(机)(数)(量)(相)(当)(,这)(意)(味)(着)(任)(何)(打)(压)(进)(口)(手)(机)(的)(举)(措)(,在)(打)(击)(到)(资)(金)(更)(加)(雄)(厚)(的)(中)(国)(竞)(争)(对)(手)(的)(同)(时)(,都)(将)(给)(印)(度)(手)(机)(制)(造)(企)(业)(带)(来)(同)(样)(沉)(重)(的)(打)(击)(。
而)(从)(市)(场)(各)(个)(价)(位)(的)(竞)(争)(来)(看)(,也)(许)(印)(度)(的)(手)(机)(厂)(商)(应)(该)(学)(会)(如)(何)(“自)(己)(长)(大)(”。
过)(去)(几)(年)(,依)(靠)(着)(中)(国)(的)(“制)(造)(能)(力)(”,印)(度)(的)(中)(低)(端)(市)(场)(开)(始)(被)(印)(度)(本)(土)(品)(牌)(占)(据)(,直)(到)(现)(在)(,它)(们)(聚)(焦)(的)(仍)(是)(15000卢)(比)(以)(下)(的)(中)(低)(端)(市)(场)(。
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